I had a great time visiting Vancouver, British Columbia and speaking at Pocket Gamer Connects with these fine gentlemen!
(L/R – Ryan Lessard, Craig Derrick, Sam Chandola, and Tarnnie Williams)
Panel: From Indie to Hollywood – Getting the best from Third Party IP
From Marvel to Family Guy the Top Charts are filled with games built with licensed IP. Licensed IP acts as a great way to tap into existing communities but also adds layers of complexity to development and marketing. This panel will ask the experts to share their keys to success for acquiring users when working with major licensed IP with a focus on launch marketing.
